Brand

The Muse — trust journey

One night. One person. Every touchpoint.

This is how KeeperAI earns trust — not through a campaign, but through what Maya, Luis, and a case manager actually experience.

Curveball active — storm surge

Open Door is offline. 211 is overloaded. CrossRoads has 1 bed. 4 foster youth are incoming. Maya is one of them.

9:47 PM — Maya's phone

First contact — inbound SMS

SMS thread — 316-NWD-HELP

hey i heard i can text here. i dont have somewhere to sleep tonight and open door is closed
Hi — you reached the right place. Open Door is temporarily closed tonight but we have other options. Are you alone or with others?
alone. im 19. just aged out of foster care last month
Got it. You qualify for our youth transition pathway. I'm checking availability right now — this will take 2 minutes.
Why it worksNo forms. No wrong door. Her first message is met, not redirected.
ChannelSMS

9:51 PM — system reroutes

CrossRoads full — rerouted to H.O.T. + BRIDGES overflow

Normal pathCrossRoads youth shelter
Rerouted toH.O.T. outreachBRIDGES overflow
Message sent"CrossRoads is full tonight, but we found you a safe place. A navigator named Tanya will meet you at 2nd and Main in 20 minutes. She has a purple vest."
Why it mattersThe system absorbs the failure invisibly. Maya never hits a dead end.

10:14 PM — safe for the night

Maya is placed — next steps queued

Confirmation SMS

You're set for tonight. Tomorrow at 9 AM we'll work on your ID, health coverage, and next steps — all in one place. You don't have to figure out the order. We'll send a reminder at 8:30.
Queued nextID appointment, Medicaid continuation, DCF IL enrollment check
Handoff ownerJordan (case manager) — notified automatically

Day 14 — housing transition begins

Landlord match initiated — Luis introduced

Match criteriaYouth-friendly, transit-accessible, pilot-fund backed
Support packageSingle point of contact, rapid rehousing backstop, 90-day check-ins
OutcomePlaced in 17 days. No repeat intake.

Curveball response

How trust holds under pressure

When Open Door goes offline and 211 floods, the messaging doesn't stop — it reroutes.

Foster youth

Open Door is temporarily closed. We've got another way in.

Text START to be connected to an open shelter tonight. A navigator is watching in real time.

316-NWD-HELP

General public

If 211 is busy, we're here.

Due to tonight's storm, 211 is experiencing high call volume. Text HELP to reach a No Wrong Door navigator directly.

316-NWD-HELP

Outreach workers

System alert: reroute active.

Open Door is offline. CrossRoads is at capacity. Route new intakes to H.O.T. and Center of Hope. BRIDGES overflow is available for youth.

Navigator dashboard →

Emergency reserve

Pre-built variants deploy in minutes — not hours.

$5,000 allocated

Outreach materials page 1

Field materials designed for navigators, outreach workers, and community members — printed and deployed in week one.

$100K deployment

When each channel activates

Sequenced so trust compounds - youth first, then landlords, then providers, then proof.

No Wrong Door deployment timeline for Wichita, KS

Launch
Days 1-14
Expand
Days 15-45
Deepen
Days 46-75
Prove
Days 76-90
SMS outreach - foster youth aging out
$8,000

Text campaign to youth aging out of DCF care. 316-NWD-HELP goes live.

Outreach worker kits distributed
$15,000

H.O.T., CrossRoads, and Open Door staff receive laminated cards and referral pads.

Bilingual materials print run
$6,000

English and Spanish intake cards delivered to all 8 intake sites.

$29,000 this phase$29,000 of $100K used
500+ youth touchpoints
400 landlords contacted
$100,000 total allocated